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COM 1010 14: Persuasive Speech — Ethos, Pathos, Logos

Week of Mon, Nov 16 · com 1010 closes Sun, Nov 22 · 20 points

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Know these cold

  1. Define persuasion and distinguish it from coercion and manipulation.
  2. Explain Aristotle's three modes of persuasion: ethos (credibility), pathos (emotion), logos (logic/evidence).
  3. Describe the four types of evidence: statistics, examples, testimony, and narrative.
  4. Identify logical fallacies: ad hominem, false cause, slippery slope, bandwagon, appeal to authority.
  5. Explain how to structure a persuasive speech: Monroe's Motivated Sequence (Attention, Need, Satisfaction, Visualization, Action).
  6. Describe direct vs. indirect persuasive approaches and when each is most effective.
  7. Explain how audience attitude (hostile, neutral, sympathetic) shapes persuasive strategy.
  8. Use the Ethos-Pathos-Logos Planner to map your Persuasive Speech appeals.

Meerk's quiz — open the COM 1010 14 gate

10 questions, no time limit. 85% on your first attempt in a 24-hour window opens the gate. Retakes inside the window are practice — they help you learn, they don't count. Work alone; the point is to know it, not to have seen it.

Dinner Table Question

Ask at home: Think of an advertisement, speech, or conversation that recently changed your mind or moved you. Which appeal — ethos, pathos, or logos — was doing the most work?

En español: Piensa en un anuncio, discurso o conversación que recientemente te cambió de opinión o te conmovió. ¿Cuál de los recursos — ethos, pathos o logos — estaba haciendo más trabajo?

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